Graphic design is the art of visual communication. It is a creative process that combines art and technology to communicate ideas.
Through the use of typography, images, colours, and other design elements, graphic designers create visual representations of ideas and messages.
Graphic design can be used to inform, inspire, and engage audiences in a variety of settings: from branding and packaging to advertising and websites.
According to Bruno Munari, one of the preeminent figures of Italian design, graphic design has the power to transmit effective and aesthetically striking messages to a broad audience.
Munari believed that graphic design should not simply be used as a tool to advertise products or services, but rather as a means of communicating ideas and values.
He advocated for the use of graphic design to fulfill important social and cultural roles, while also offering a space for reflection, contestation and subversion.
Munari’s approach to graphic design is still incredibly relevant today, and his insights remain highly influential in the field.