Topic 3 How to start a project: the briefing

When you undertake a graphic design project, it’s important to create a comprehensive design brief that outlines the specifications, deliverables, and goals of the project.

A typical design brief includes questions such as:

• What is the purpose of the project?
• Who is the target audience?
• What are the key messages to be communicated?
• What are the goals of the project?
• What size do you need the design to be?
• What are the competitors and what differentiates your product?

Answering these questions can help to ensure that your project is completed as effectively and efficiently as possible.

A simple way to prepare a brief module is to use Google Forms.
I will give you an example to practice in activity 2.