Topic 4 Facebook

Did you think Facebook was out of fashion? Travel is a big part of Facebook members’ conversations, as 42% of users share information about where they travel, 60% consider online opinions in their travel decisions, and 83% trust the recommendations of their families and friends (Costin, 2013). 

According to Statista, Facebook is the most extensive existing social network, with 2.9 million monthly active users in 2020 (Statista 2023).
Despite this, it cannot be said that it is a suitable social network to reach any target group. Most users are between 25 and 34 years old. (Statista 2023)

Facebook - tools to promote rural areas


Better if they also have a photo. You can also repost content taken from other pages or sites if you think it is relevant (Using Facebook for your tourism business – Visit Scotland)

  • Advertisements Don’t forget that the area you want to promote is the product you wish to promote, which is why advertisements can help you. Ads aim “to put a product or service in the spotlight to draw consumer attention” (Wikipedia). How to create Facebook ads

Facebook - tools to promote rural areas: profile or page?

Profile Page
  • is for people
  • you need to send/accept the request
  • you can have max 5000 friends
  • the content cannot be seen by everyone
  • doesn’t have analytic options
  • is for companies, organisations, causes etc.
  • users just need to put the “like” on it
  • you need an account to create it
  • you can use advertising
  • the number of followers is limitless
  • the content is public
  • has analytic options

source; Epedia, What is the Difference Between Facebook Acount and Facebook Page,

Facebook - how to write a post

It’s almost time to start!

Regarding post writing, we refer to copywriting, the report of posts for advertising purposes.

You can find some pointers for writing the perfect post in this article!

Facebook - further readings

Meta (2022), Create your core voice and tell a story: tips, tricks and holiday inspo from We The Culture creators,

Meta (2022), Fan Engagement 101: Best practices to connect and engage with your audience,

Facebook, Differences between profiles, pages and groups on Facebook,