As of January 2023, it was found that 21.5 percent of TikTok’s global audience were women between the ages of 18 and 24 years, while male users of the same age made up approximately 17 percent of the platform’s audience. The online audience of the popular social video platform was further composed of 17 percent female users aged between 25 and 34 years, and 15 percent of male users in the same age group. (Statista 2023)
On this app, videos between 15 and 600 seconds long can be shared, which are often replicated by a large part of the community, going viral:
As has already been mentioned, the language used on TikTok is that of short, impactful videos that can be replicated with a song in the background, and they can also contain a dance.
These are some of the trends that have depopulated on social:
Activity: Experiment with your imagination! Think about where you want to promote and choose one of the three trends on slide 27 to advertise on TikTok.
You can also find other tools in our module about video content and production.
The tag collects a single piece of content into one or more specific groups. The intended use of this tool can make what we post to reach more people.
Tips for hashtags:
-Use trending hashtags, but still in line with what you post (be careful not to use those that are too popular and now too familiar, e.g. #followme)
-Always use the same ones on every social media
-Check that it is consistent with what you want to publish
-Don’t use too many
-Choose the most suitable ones
-Don’t use hashtags when replying to someone
-Use them on public profiles
-Use them in the original language of the place the content is about
source (Ninja Marketing)