Module 6: E – shop Management
Unit 1 The History of e – Commerce How it all started
2 Topics
Topic 1 Introduction
Topic 2 History Timeline
Unit 2 Online Shop Tools
3 Topics
Topic 1 Introduction
Topic 2 Structural Features
Topic 3 Basic Elements of an E-shop
Unit 3 Data Collection & Products’ Registration
2 Topics
Topic 1 Introduction
Topic 2 Characteristics for Successful Product Page Layouts
Unit 4 Configuring an Electronic Catalog
2 Topics
Topic 1 Benefits of an Electronic Product Catalog
Topic 2 Stages of Configuring an Electronic Catalog
Unit 5 Special Offers Registration
2 Topics
Topic 1 Introduction
Topic 2 Ways to Benefit from Special Offers
Unit 6 Customer Relationship Management (CRM)
3 Topics
Topic 1 Introduction
Topic 2 What is CRM?
Topic 3 Benefits to the Business
Activities
1 Quiz
Activities
Further Readings
References
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Unit 6 Customer Relationship Management (CRM)
Module 6: E – shop Management
Unit 6 Customer Relationship Management (CRM)
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Topic 1 Introduction
Topic 2 What is CRM?
Topic 3 Benefits to the Business
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