Topic 3 Benefits to the Business
A dominant element of CRM is the change it brings to business thinking and structure, through facilitation and of course profit prospects.
More specifically, the benefits that a business derives from the implementation of an e-CRM application are found in four areas:
On a Daily Business Practice
- CRM helps the marketing department identify the characteristics of the business “good customers”, thus better targeting its advertising campaigns.
- Customer communication helps salespeople build better relationships while being able to do so – having all the information about them – to meet their needs in the best possible way and in a timely manner.
- The business can sell better from a distance.
- Managing customer accounts becomes easier because all relevant information is collected, classified and made available to all employees.
- Employees have all necessary information to respond to customer needs, solve their problems, and generate additional sales.