Topic 1 Introduction

Key elements for the successful management of an online store are the effective recording, registration and presentation of products and the selection of the right content elements on the product pages.

The key to creating a successful product page is knowing which visual stimulus assists your company in engaging its target consumers and get them to react according to your preference.

Research has shown that the color orange appeals more to impulse buyers, while the color blue to conscious shoppers. Therefore, in order to match the type of consumers your company wishes to attract, you can choose the color of the “add to cart” button accordingly.