Module 5: Digital Tools to Engage Young People
Unit 1 Social Media Starter Pack
7 Topics
Topic 1 General objectives
Topic 2 Context analysis and target identification
Topic 3 Designing Brand identity
Topic 4 Defining goals and strategy
Topic 5 Editorial plan vs content calendar
Topic 6 Performance Analysis
Topic 7 How to create a FB Ads Campaign
Unit 2 Alternative tools
7 Topics
Topic 1 YouTube
Topic 2 TikTok
Topic 3 Podcast
Topic 4 Telegram
Topic 5 Newsletter
Topic 6 Gamification
Topic 7 Artificial Intelligence
Activities
1 Quiz
Activity
Further Readings
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Unit 1 Social Media Starter Pack
Module 5: Digital Tools to Engage Young People
Unit 1 Social Media Starter Pack
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Topic 1 General objectives
Topic 2 Context analysis and target identification
Topic 3 Designing Brand identity
Topic 4 Defining goals and strategy
Topic 5 Editorial plan vs content calendar
Topic 6 Performance Analysis
Topic 7 How to create a FB Ads Campaign
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