Topic 1 General objectives

One of the most important things you can do when using social media is to set up some general objectives. This will help you to understand where you want to take your project and what kind of impact you want to make.

For example, if you want to increase awareness about an Erasmus+ project, then the first thing that comes to mind is probably getting the word out there! But what if instead you wanted to increase engagement? Then maybe raising awareness would be more beneficial?

Setting these goals up front will help you stay on track as you move forward with your social media strategy.

Before starting, we need to set up some general objectives for this project.

You can do this by asking yourself the following questions:

  • What do I want people to know about my project?
  • Who am I trying to reach?
  • What do they care about?