Creating a Facebook/Instagram Ads campaign can be an effective way to reach your target audience and increase brand awareness.
Go to your project page on Facebook and click on “Meta Business Suite” on the sidebar. Then select “Ads” and look for the button “Create Ad” in the top right of your screen.
Firstly, you need to set the goal you want to reach. For instance, select “Promote your Page” and fill forms with your content and all the information you have about your audience, such as: location, interests and age.
On the top of the pop-up you can add the description and the media you want to use for this campaign, such as images, carousels, videos, etc.
Then you need to set the audience. This is crucial, hence you need to be sure the information you have is correct. If the final target audience is too small, try to reduce the number of specific details. If the audience is larger than expected add as much information as you have.
Finally, you can schedule the duration of the campaign and the budget you want to allocate on.
Now you are ready to start your first Facebook Ads Campaign. Click on “Promote Now”.