Topic 5 Editorial plan vs content calendar

An editorial plan is a set of guidelines that help you organize your thoughts and ideas about what types of content you want to publish, when you want to publish them, and how they will be distributed.

An editorial calendar is just a tool that helps you track all this information. It could be something as simple as a spreadsheet or planner, or it could be something more complex like Miro or Trello.

The editorial plan is the foundation of a content calendar, and it’s what helps you understand what needs to be done (content type), when (phase of the project), where (channels), and by whom (roles). It is made up of three main components:

  • Themes: the overarching topics that your organization wants to focus on over time
  • Objective: the goal you want to achieve with the content (i.e. engagement, views, subscriptions etc.)
  • Content Types: the different types of content you’ll be creating (e.g. post, reel, carousel, etc.)

Once you’ve defined these three areas, it’s time to schedule! This calendar will contain all the content you want to create in the coming months. It should include information about each piece of content (e.g. title, description, copy, images, video, links etc.), as well as who is responsible for creating it and when it will be published/posted.

This is a basic editorial plan matrix.

Editorial Plan

Theme (climate change, desertification, etc.)

Campaign (“events of the week”, “entertainment”, etc.)

Content type (carousel, video, reel, podcast, etc.)

Description (what is needed and how the output should be)

Objective (interactions, views, subscriptions, etc.)

Phase  (Phase I - March to May, etc.)

Platform(s) (FB, IG, TT, TW, etc.)

Who is in charge (Alex, Jessica,Paul, etc..)

Gender equality

Stories you should know


Microphone, Collect information about A, B, C


Phase I




News from the forest


One person should tell the news of the day


Phase II



Gender equality

Bi bo bu


How the language shapes the world

Lead generation

Phase I

Instagram, Facebook


When it comes to creating social media content in 2023, there are many different tools available to help you create engaging and visually appealing content. Here is a list of some of the tools that are popular today and will continue to be useful in the future:

  • Canva: it helps you create beautiful graphics, videos, and presentations.
  • Figma: a tool for designing and prototyping user interfaces.
  • InShot: an app that helps you create and edit videos for social media.
  • Adobe Express: a powerful photo editing and retouching tool.
  • Unsplash: a royalty-free library of stock photography.
  • Hootsuite: a social media management platform that helps you manage multiple accounts.
  • Buffer: a social media management tool for scheduling and publishing content.
  • Chatsonic or two AIs to write captions, blog posts and other content.
  • ChatGPT: an AI to search for information.

If you want to learn the secrets of Social Media Management, I suggest you to start with Meta Blueprint, the free platform for e-learning made by the company of Facebook and Instagram.