As we have said before, every story has a teller and a listener. The tone of voice focuses on the definition of who is speaking.
To define the tone of voice is fundamental both in fictional and nonfictional narratives: in the moment you are telling a story it is needed to define what the teller sounds like. His voice will lead the listener in the narration, and will be fundamental elements to create engagement with the audience.
Of course, the listener and speaker are deeply interlinked, for this reason the definition of the tone of voice can not exclude an analysis and reflection on the audience of our story.
When we think of digital stories, the tone of voices has also a lot to do with the media we decide to use – and needs to be aligned on the logics and languages of the specific platform.
Discover more about the importance of Tone Of Voice:
https://www.ted.com/talks/janina_heron_connect_and_inspire_using_your_tone_of_voice
https://www.ted.com/talks/mark_lovett_the_magic_of_storytelling_lies_in_storylistening