References

Assemblo (2021) WHAT ARE THE 7 PS OF MARKETING? Retrieved from: https://assemblo.com/guides/what-are-the-7-ps-of-marketing/

Creativs (2014) Why is Marketing Important? Retrieved from: http://www.creativs.co.uk/business-marketing-and-sales/why-is-marketing-important

Domegan, C. & Fleming, D. (2007) Marketing Research in Ireland. 3rd edition, Gill and Macmillan; Dublin.

Easy Marketing Strategies (2021) 9 SIMPLE STEPS TO DEVELOPING A MARKETING STRATEGY THAT DELIVERS BUSINESS RESULTS. Retrieved from: https://www.easy-marketing-strategies.com/9-etapes-simples-pour-elaborer-une-strategie-marketing-qui-donne-des-resultats-commerciaux/

Hubspot (2023) The Who, What, Why, & How of Digital Marketing. Retrieved from: https://blog.hubspot.com/marketing/what-is-digital-marketing?hubs_content=blog.hubspot.com%2Fmarketing%2Fwhat-is-digital-marketing&hubs_content-cta=What%20is%20digital%20marketing%3F

Heritage Council (2021) What is Heritage? Retrieved from: https://www.heritagecouncil.ie/what-is-heritage

Lorenzen, R. (2017) Seven Marketing Skills All Entrepreneurs Need to Know Online. Retrieved from: https://www.huffpost.com/entry/seven-marketing-skills-al_b_9576568

McIntyre, J. (2022) Cultural Heritage Tourism Marketing: 10 Tips for a Higher Profile. Retrieved from: https://www.tiqets.com/venues/blog/cultural-heritage-tourism-marketing/

National Geographic Society (2022) Storytelling and Cultural Traditions. Retrieved from: https://education.nationalgeographic.org/resource/storytelling-and-cultural-traditions

Roberts, J. (1993) Marketing for the Hospitality Industry. Hodder & Stoughton Ltd., Sevenoaks; Page 15.

Techtarget (2021) Social Media Marketing (SMM). Retrieved from: https://www.techtarget.com/whatis/definition/social-media-marketing-SMM#:~:text=Social%20media%20marketing%20(SMM)%20is,traffic%20to%20a%20website%3B%20and