Module 2: Marketing of Local Heritage
Unit 1 Marketing
6 Topics
Topic 1 Introduction
Topic 2 The Importance of marketing
Topic 3 Steps of Marketing
Topic 4 Marketing Strategy
Topic 5 Marketing Mix
Topic 6 The Marketing Plan
Unit 2 Local Heritage
6 Topics
Topic 1 Introduction
Topic 2 What is Heritage?
Topic 3 The Importance of Local Heritage
Topic 4 Marketing of Local Heritage
Topic 5 Digital Marketing
Topic 6 Social Media Marketing
Activities
1 Quiz
Activities
Further Readings
References
Copyright Disclaimer
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Topic 2 What is Heritage?
Module 2: Marketing of Local Heritage
Unit 2 Local Heritage
Topic 2 What is Heritage?
To better understand the concept of heritage, watch this short YouTube clip:
What is heritage
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