Topic 6 The Marketing Plan

Once the marketing strategy has been identified, and the marketing mix has been defined, the final step is to write a marketing plan.

This will identify and describe the specific, detailed marketing activities that will help to achieve the marketing strategies and business goals.

This plan should be carried out over a defined time period, for example over the next 6 – 12 months. The marketing plan can be reviewed and amended as required at any time during this period.

Read more about how to create a marketing plan (with sample templates)!