Topic 2 The Importance of marketing

Marketing is of great importance to any business.  It is the key process of researching, promoting and selling products or services to your target audience (people).  It is the strategy of assigning resources (time and money) to activities that inform and attract consumers to purchase a business’s products or services to achieve profitable sales.  Marketing is an important business process through which consumers are informed, can be attracted, and are convinced that the business offerings are of value to them.  Marketing is a vital means for any business to achieve sales and is the reason why marketing is important for a business.  It is important to use marketing to promote the business, brand, and products.  Marketing is essential in business because it informs advertising, promotions, and PR activities to better educate, motivate, attract, and engage the target audience.  If executed correctly, the marketing activities of a business will effectively convert the target audience into qualified sales.