Welcome to Marketing!
In this section, you will learn the definition of marketing, and its importance to a business, as well as the important steps of marketing a business.
What is Marketing?
Marketing is a variety of related activities that are used to identify consumer needs and wants, and present a package that satisfies these needs. Marketing can be defined as “the management process for identifying and satisfying customer needs profitably” (Roberts, 1993, Pg. 15).