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Module 2: Marketing of Local Heritage

    Learning Objectives

    Welcome to Module 2: Marketing of Local Heritage!

    This module offers the necessary knowledge and information for the users to be able to understand the concept and steps of marketing in detail. It also provides and insight into local heritage, its importance and marketing ideas that could be incorporated into marketing strategies for the promotion of local heritage, as well as skills and tips for digital and social media marketing.

    Module 2 is also offered in Greek, Italian, German, Polish and French.